{"id":150,"date":"2014-12-11T12:33:32","date_gmt":"2014-12-11T12:33:32","guid":{"rendered":"https:\/\/www.einflatables.com\/blog\/?p=150"},"modified":"2019-07-16T12:42:37","modified_gmt":"2019-07-16T12:42:37","slug":"42-how-to-take-advantage-of-public-relations-for-your-inflatable-rental-business","status":"publish","type":"post","link":"https:\/\/www.einflatables.com\/blog\/4_growing-your-inflatable-business\/42-how-to-take-advantage-of-public-relations-for-your-inflatable-rental-business.html","title":{"rendered":"How to Take Advantage of Public Relations for Your Inflatable Rental Business"},"content":{"rendered":"

\"\"<\/p>\n

A lot of small businesses underestimate the importance of good public relations\u00a0<\/span>(PR). Public relations is often much cheaper than traditional advertising, and when\u00a0<\/span>done correctly, can be more effective. If you\u2019re looking to reduce marketing costs\u00a0<\/span>and build a relationship with potential buyers, public relations is a useful tool.<\/span><\/p>\n

Your Options<\/strong><\/p>\n

PR is often defined by a positive presence in the community. You have a few ways of\u00a0getting your name out there, but make sure it\u2019s always good news! You can create a\u00a0<\/span>press release to announce company news and accomplishments, or, try hosting your\u00a0<\/span>own promotional event to build relationships and introduce yourself to the\u00a0<\/span>neighborhood.<\/span><\/p>\n

Already have some satisfied customers? Consider collecting testimonials. Positive\u00a0feedback provides a ripple effect \u2013 attracting more clients! If you can post some of\u00a0<\/span>your customers\u2019 reviews on your website or social media channels, it will give you\u00a0<\/span>credibility.<\/span><\/p>\n

In case you\u2019re still hesitant about getting your feet wet in the PR department, try a\u00a0good old-fashioned charity event! Offer your services to a local event, fundraiser, or\u00a0<\/span>school charity for free in order to get your name out there.<\/span><\/p>\n

Moderation, Moderation, Moderation<\/strong><\/p>\n

Particularly with press releases, you don\u2019t want to be seen as overly promotional or<\/p>\n

tooting your own horn. Don\u2019t write one for every single event you are a part of, or<\/p>\n

issue them too frequently, as this may do more harm to your image than good. Use<\/p>\n

them sparingly throughout the year to highlight any charity events you sponsor or<\/p>\n

community awards or recognitions you receive. Spread out your content and cover<\/p>\n

only the most significant accomplishments.<\/p>\n

Similarly, when participating in charity events, remember the purpose of the event!<\/p>\n

Stay humble and keep an open dialogue between you and the customers. You can<\/p>\n

advertise later \u2013 this is about being a member of the community and leaving a<\/p>\n

positive impression of your company. Customers will remember your good<\/p>\n

intentions longer than the traditional advertising spiel.<\/p>\n

Make an Impression
\n<\/strong><\/p>\n

One of the most important elements of PR is your local relevance. Why do members<\/p>\n

of the community care about your business? Develop a specific message to describe<\/p>\n

your business, and make yourself unique. You don\u2019t want anyone to think of your<\/p>\n

area without thinking of you!<\/p>\n

You might also want to try writing about the organizations your company supports.<\/p>\n

This can give your reputation a boost in the community as a contributive presence.<\/p>\n

If you harness it right, PR can be an effective alternative to advertising \u2013 and it might<\/p>\n

just take you farther! Building up your company reputation in the community can<\/p>\n

foster long-lasting respect and appreciation. Devote some time to thinking about<\/p>\n

which strategies will work for your business, and get started!<\/p>\n","protected":false},"excerpt":{"rendered":"

A lot of small businesses underestimate the importance of good public relations\u00a0(PR). Public relations is often much cheaper than traditional advertising, and when\u00a0done correctly, can be more effective. If you\u2019re looking to reduce marketing costs\u00a0and build a relationship with potential buyers, public relations is a useful tool. Your Options PR is often defined by a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[81,11,88,91,39,100,86,17,82,90,83,94,79,92,80,101,84,99],"class_list":["post-150","post","type-post","status-publish","format-standard","hentry","category-4_growing-your-inflatable-business","tag-bounce-houses_90","tag-einflatables_9","tag-inflatable-bounce-houses_97","tag-inflatable-combo-units_100","tag-inflatable-manufacturer_38","tag-inflatable-obstacle-course_109","tag-inflatable-play-structures_95","tag-inflatable-slides_16","tag-inflatable-water-slides_91","tag-inflatable-zip-line_99","tag-inflatable-zip-lines_92","tag-inflatables-california_103","tag-inflatables-for-sale_88","tag-inflatables-los-angeles_101","tag-inflatables-manufacturer_89","tag-inflatables-orange-county_110","tag-party-ideas_93","tag-where-to-buy-inflatables_108"],"yoast_head":"\nHow to Take Advantage of Public Relations for Your Inflatable Rental Business<\/title>\n<meta name=\"description\" content=\"Interested in starting up a PR campaign? 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