Generating leads for your inflatable business is one of the most important areas to focus on. You will need to constantly fill your pipeline of clients in order to stay profitable. Building this pipeline of clients can lead to an ongoing client base that creates a sustainable business for you.
There are many theories on how to grow your business by acquiring leads. Here are our top three ways to generate new clients for your inflatable business:
Create A Website
Your website should be easy to navigate and have information on your inflatable units, rental fees and plenty of client testimonials. It should also have the ability to capture client information through a form fill page. Visitors to your site should easily be able to fill out a few fields of a form and contact you for more information or a rental quote. Make sure this form sends an Email to your business Email that you should be checking regularly.
Get Social on Facebook
Social media is great way to promote your inflatable business and generate new leads. Create a Facebook fan page for your inflatable rental company. You will want to link it to you website and have plenty of photos and information about the units and events you service. Run Facebook ads which are aimed at your target market to get your business in front of new potential clients.
Embrace Local Adverting
Placing an ad in a local newspaper, family magazine or trade publication still is a good way to generate leads. You can also place banner ads electronically on their websites for more traffic. Craiglist is another great place to put a local listing for your inflatable business. Look up the Craiglist sites for your target geographic areas and place a listing on each site.
These three lead generators will surely help you drum up new clients for your inflatable business. Always be mindful of your target market and where they spend their time and resources.
Our team is always happy to help you navigate the initial business setup process, so don’t hesitate to give us a call at 1-800-569-0719 or send us a message with any questions you may have.